The literature world concentrates mainly on writing and publishing. This is true of both the commercial sector and the arts funding sector. Opening the Book's unique contribution has been to introduce the concept of intervening at the point of consumption.
Intervening to support the reader is not at the expense of the writer or the publisher. Reader development work grows the audience. A confident reading audience, willing to take risks and try new things, benefits the whole production chain of the literature industry, especially those parts of it which are more vulnerable and less commercially viable - new writing, translations, independent presses, voices from outside the mainstream.
Reading is something we do by ourselves in private. There are more readers than there are practitioners of any other art form but because reading is largely an individual and domestic habit, this is often overlooked.
What makes us think that the reader of romances is probably deeply unhappy with no social life?
Reader development takes an inclusive approach to whatever people are reading. We don’t need to make value judgments about the 'quality' of books as we shift the focus to the quality of the reading experience.
Think about all the barriers that we have to overcome every time we pick a new book to read. Is this the kind of book I usually like? Is it too heavy? Too light? Will it bore/scare/offend me?