Opening the Book Ltd
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See through the eyes of your customers

“The crucial shift in priority is away from managing products and services to managing how the customer can access and use them.” – Rachel Van Riel

Putting customers first

At the top of every list of aspirations for new library projects is a welcoming environment with ‘Wow’ factor. But how do you harness aesthetics with functionality to ensure that your lovely new library meets the needs of your customers and gets them coming back again and again?

At Opening the Book we have years of experience in library training and consultancy. We have built a unique bank of research carried out in libraries,

including thousands of customer observations. We have also collected more than 50,000 library customer interviews, gathered from our online training programmes, to understand exactly how library customers choose a book.

This fly-through of Rotherham Riverside takes you on a virtual journey to show how to make your offer tempting and dynamic.

“Opening the Book really understand how people use libraries. We have used their customer knowledge to improve layout and performance in new libraries and to redesign the customer experience at our award-winning Library and Lifelong Learning Centre.”

Andrea Ellison, Library & Information Manager,
Oldham Council

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